We're a marketing consulting and research company focused on helping businesses understand and apply agentic AI within marketing strategy, operations, and decision-making.
To bridge the gap between emerging AI capabilities and practical marketing strategy — making agentic intelligence accessible and actionable.
A world where every marketing team has the knowledge and infrastructure to work alongside AI agents — amplifying human creativity with machine intelligence.
Rigor over hype. Human-centered AI. Evidence-based strategy. Transparent guidance.
ISV Studio was founded on the conviction that agentic AI represents the most significant shift in marketing since the internet. While the industry buzzes with hype, we focus on substance — rigorous research, practical analytics, and strategies that actually work.
We work with enterprises navigating AI adoption and startups building the next generation of marketing tools. Our approach combines deep domain expertise with data-driven analysis to cut through noise and deliver clarity.
Josh Hsu founded ISV Studio LLC on a clear thesis:
Today's marketing practices weren't designed for AI agents, and incremental fixes won't close the gap.
The agentic marketing consultancy works with organizations ready to rebuild their operations from the ground up—architected for what agents can do, not adapted from workflows built for human teams.
Josh's background across business strategy, finance, quantitative marketing, behavioral science, and philosophy shapes how he connects the technical, commercial, and human sides of the work.